SAMANTHA EICKE
Administration & Marketing Manager
Samantha is responsible for assisting in developing operational processes, business development, and all things marketing. With over 10 years of marketing and business experience, Samantha has shown her ability to implement strategic marketing plans and improve company growth through her leadership, time-management skills, and strong work ethic. Most recently, she worked with our partner company, Lycos, Inc., on their marketing team as the senior marketing specialist before making the transition over to Ruck.
A true Nebraska Native, she ventured to southwestern Minnesota to obtain her bachelor’s degree in Marketing and a minor in Finance from Southwest Minnesota State University where she also played on their collegiate women’s soccer team. Since then, she has held multiple positions with national companies in their marketing departments focusing on strengthening their brand awareness, market research, and business development. When she’s not in the office, you can find her spending time with her family and friends, playing sports, cheering on the Huskers, or planning her next trip.